High income, girly girls

One thing that has been duly noted by me since I started earning a little bit more money is that women with higher income tend to turn into girls of the flashiest pink category. Too harsh and generalizing a critique, that´s obviously true. Let´s rephrase it all: the more I develop and chisel my design choices regarding each aspect of my life — not just the way I dress, but the places where I´ll go, the furniture in my house, the objects on my desk at work — the more I feel the marketing choice for high-end design environments targeting women is a sort of retardment appealing to the princesses, in the pink-with-tiara sense of the word, within: everything is super, amazing, ultra, and filled with the sort of pampering a nine-year-old lady would imagine as the epitome of chic, like candy and champagne. Apparently, cute cupcakes and cheap sparkling wine give hairdressers the right of ripping your heart from your body, regardless of how actually better they are in comparison to other hairdressers that work in salons that do not offer such delicacies.

I guess it is very hard to escape gender-driven expectations when it comes to marketing and publicity, and with the sort of counter-feminist movements that have been around for a while — think women returning to the kitchens or sewing machines at home, and vintage inspired fashion that sort of glorify the 50´s american housewife (see this post o´mine for further development on the matter) — I guess being girly is the new step into assuring our hardly earned places as high-end consumers, but perhaps, and by perhaps I mean I in fact really think so, it would be nice to take another step towards not sanctioning all the baby talk and glitter that comes with practically every merchandise that bring together the concepts of luxury and feminine. Perhaps there´s even more — perhaps the opposite of that happens to products categorized as masculine, and perhaps gender-related baby talk (your new car/deodorant will not turn you into a highly trained spy — and that´s not even truly glamorous anyway) in general should start being rejected altogether.


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